Aldi Belgium
Challenge
For Aldi’s Christmas campaign, we wanted to showcase the holiday season products in an engaging and creative way. The objective was to reach a wide audience by combining traditional media coverage with influencer activations. Aldi aimed to generate excitement around their holiday range while demonstrating value and quality. Additionally, they sought measurable ROI from the campaign, ensuring that both brand awareness and sales potential were maximized. The challenge was to make the content feel personal, entertaining, and inspiring for the audience.
Solution
We developed a ‘Secret Christmas Dinner’ concept, inviting influencers to experience a cosy, festive dinner using Aldi products. Each influencer received a dinner box from by a famous chef, who challenged them to create a full meal for four people with a maximum budget of €50, to demonstrate that it is possible to prepare a top-quality holiday meal for that amount.. The campaign blended mystery, entertainment, and inspiration, highlighting Aldi’s product range in a accessible and inspiring way. Content was shared through Instagram posts and stories, generating strong reach and engagement. This creative approach positioned Aldi as both festive and affordable.
Result
The campaign generated significant visibility and engagement across social and media channels. Influencer content reached a wide audience, delivering a highly effective return on investment. Influencer content successfully captured the festive spirit while reinforcing Aldi’s value proposition. The combination of visual storytelling, a fun challenge, and influencer authenticity resonated with audiences, driving awareness and positive brand sentiment during the holiday season.
Member of PR:E network as the Benelux agency
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