PR for the experience generation
We make your PR future proof
PR agency ABCommunication specialises in creative public relations and influencer marketing for brands that rock our world
Our succes expertises
The proven solution for your future PR needs. We have a lot of experience in entertainment and lifestyle since 1992. Priveleged and personal contacts with journalists combined with stunning activations is our key to success.
First-generation creator marketing is dead. Choose third-generation creator marketing: we call it ‘value placement’ with creative formats, strong personalities, and inspiring storytelling.
We create special concepts and enrich your owned channel content calendar with cool activations that generate more engagement and connect your brand with the fast-moving pop culture community.
Public relations cases
Universal Music
PR campaign to promote Mark Ambor’s tour and the release of his new single Who Knows in the Benelux.
Côte d'Or
PR campaign for the market introduction of Côte d'Or bakery products in Belgium and the Netherlands.
Sony PlayStation
Creating an iconic pop culture event for the launch of Marvel's Spider-Man 2 on PlayStation 5.
LEGO
A conceptual PR campaign with a real train journey to promote LEGO trains.
Social media and Creator marketing cases
Apivita
Influencer campaign with online event on World Bee Day.
ALDI Belgium
The Secret X-mas dinner: a creative influencer activation with ALDI's holiday products.
Victoria Benelux
Conceptual creator marketing to make a jewellery brand future-proof.
Sony PlayStation
A creative PR campaign for God of War Ragnarök sent fans on a quest to find rune stones across the Benelux.
With our clients, we are inspiring pop culture
Public Relations
Why online PR is crucial to be found in an AI future. Get your organisation in the media and generate backlinks and media articles: the reliable sources search engines and AI tools trust.
Creator Marketing
1rst gen influencer marketing with boring product placement images, commercial copy and creators without personality are silent brand killers. Discover conceptual creation marketing.
Social Media
Increase community involvement and engagement on your owned channels with challenges, interactive giveaways, entertaining video series and inspiring content that matters.
Get in Touch
Member of PR:E network as the Benelux agency
We believe global brands need local insights.
PR:E is an exclusive network of acclaimed, independent agencies operating in Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón) and the UK (DawBell) that specialise in engaging and aligning artists and brands with popular culture.