Apivita
Challenge
Apivita, a natural skincare brand that prioritizes people and nature by using bee products and medicinal plants, wanted to increase brand awareness and educate consumers in the Benelux market about their philosophy and product range. The challenge was to introduce Apivita to a new audience in a way that felt authentic and engaging, while highlighting the unique qualities of their products. They engaged us as their PR agency to design an influencer campaign that would not only showcase the products but also allow consumers to experience them firsthand, helping build trust and familiarity with the brand.
Solution
To achieve this, we invited 14 carefully selected influencers to an online event timed with World Bee Day. The event allowed them to get an in-depth look at Apivita’s brand story, products, and sustainability focus. Each influencer received a curated goodie bag with a variety of Apivita products, encouraging authentic content creation and personal experiences with the brand.
Result
The campaign generated a strong return on investment, with a reach estimated at 10x the initial campaign investment. Influencers posted high-quality content across social media platforms, highlighting Apivita’s products and values, which significantly increased brand awareness and engagement in the Benelux market. The authentic influencer storytelling helped position Apivita as a trusted, eco-conscious skincare choice.
Member of PR:E network as the Benelux agency
We believe global brands need local insights.
PR:E is an exclusive network of acclaimed, independent agencies operating in Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón) and the UK (DawBell) that specialise in engaging and aligning artists and brands with popular culture.