Universal Music - Mark Ambor
Challenge
The aim was to raise awareness of Mark Ambor's Benelux performances, in particular his show at La Madeleine in Brussels and the festivals in the Benelux. We were also asked to set up a cool PR campaign for the release of his new single Who Knows.
Solution
To meet this challenge, we created a focused PR strategy that boosted Mark Ambor’s visibility in Belgium and The Netherlands. We secured high-impact interviews and ensured strong press attendance at his Brussels showcase. By sharing his music with press and key radio programs, and supporting showcase studio performances, we increased exposure among mainstream audiences. We supported the single release “Who Knows” through targeted outreach and arranged performances at Belgian and Dutch radio stations. Post-show, we continued momentum with follow-up pitches to solidify his presence in the Benelux market.
Result
Our PR efforts resulted in strong media coverage across Belgium and the Netherlands. The campaign generated approximately 30 articles in leading outlets, supported by widespread radio attention and positive press feedback around the Brussels showcase. This coverage significantly increased Mark Ambor’s regional visibility and strengthened his position in the Benelux music scene. We arranged 2 interviews in major media outlets in the run-up to the show: Newsmonkey (infotainment site) and Le Soir (big newspaper), which made for very high impact in the target audience.
Member of PR:E network as the Benelux agency
We believe global brands need local insights.
PR:E is an exclusive network of acclaimed, independent agencies operating in Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón) and the UK (DawBell) that specialise in engaging and aligning artists and brands with popular culture.