Victoria Benelux
Challenge
Victoria is a well-established direct-selling jewelry brand with a wide collection and a strong network of consultants. Victoria makes women shine, and that message had to be conveyed using different story angles via the media and influencers. We aim to position the consultant role as an attractive, flexible and rewarding opportunity, while reinforcing Victoria as a trendy, high-quality and accessible player in the current fashion and lifestyle landscape.
Solution
To achieve this, we developed targeted influencer strategies that bring Victoria’s renewed identity to life. We organized content creator events, invited influencers to a high-quality jewelry discovery night, giving them an engaging introduction to the brand and its new collections.
In addition, we refreshed and showcased Victoria’s signature home-party concept by hosting modern, stylized in-home demonstrations, allowing guests to experience the brand in an authentic yet updated setting. We further strengthened visibility through collaborations with creators for lifestyle photoshoots and through influencer campaigns that highlighted key pillars across social media.
Result
The overall influencer campaign resulted in more than 70 media articles and 250 content pieces from influencers. A media value of 120,000 euros was achieved and a content creation return of 70,000 euros.
Member of PR:E network as the Benelux agency
We believe global brands need local insights.
PR:E is an exclusive network of acclaimed, independent agencies operating in Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón) and the UK (DawBell) that specialise in engaging and aligning artists and brands with popular culture.