ABCommunication - PR Bureau Belgium - Public Relation Agency

WE BUILD SOCIAL AND MEDIA RELATIONS

ABCommunication is a creative PR-agency

We specialise in public relations, social media and influencer marketing
for innovative brands that rock our world

Your audience has changed, but have you?
Making your PR strategy future proof

Showreel

Who we are

Maximize your sales with winning PR-actions!
We've been telling memorable brand stories for almost 25 years and have established a proven reputation for delivering cost effective, creative and laser focused PR and social media solutions. We continue to innovate. Crazy enough to believe that we can change the traditional PR model. By organising next generation, content driven influencer campaigns, experimental PR stunts and experience events for media and communities. We fuse PR, social media and influencer plans to offer full coverage in media and on social networks. Not too much expensive words, but to the point and result driven. If required, we rely on partner agencies in other countries to offer an international approach.

OUR KEY AREAS OF WORK

From an idea to a fully realised and unforgettable experience

Here is everything you need in a next-gen PR-agency

Public Relations

Large network and personal contacts
Press releases and pitching PR stories
Press events and press trips
PR stunts
Celebrity based PR campaigns
Media tours
Teaser mailings
Interviews
Content: text, photo, video
Crisis management
Monitoring and reporting
Media training

Social Media

Social media management
Community management
Facebook activations
Content planning
Content development: text, infographics, (viral) videos...
Strategy and consulting
Seeding
Analytics and reports

Influencer marketing

Content driven influencer campaigns
Selecting social content creators from our influencer network: bloggers, vloggers, experts, celebs,...
Product reviews, product placement, pranks, DIY's, competitions ...
Web series
Ambassador events
Youtube vlogs, Facebook content, Instagram campaigns, Snapchat

Cases

Watch an overview video of some of our nice projects here

Public Relations

Sony PlayStation

For the release of Sony PlayStation's video game Marvel's Spider-Man 2 on October 20, ABCommunication organized a premiere-style event for its client Sony PlayStation at Kinepolis Antwerp. The goal was to appeal not only to gamers, but also to the general public, thus establishing the launch as a pop culture phenomenon with demos, panel discussions, content creation area and party.

Victoria Benelux

We invited media and influencers to an amazing jewelry collection discovery night.

Sony PlayStation (PS5 launch)

For the launch of PS5 in Belgium, the most iconic pop culture product of its time, we developed an online PR & influencer campaign. Big challenge without physical events in full COVID-time. So we had to be extra creative! The campaign resulted in massive press coverage in the different target groups and engaging influencer content.

XGIMI

Belgian introduction of the home entertainment projector brand XGIMI. Extended review program in tech and lifestyle media

Sony PlayStation

Launch Gran Turismo 7: Jeroom interview about his livery and his passion for shiny cars.

PR campaign LEGO train

PR event to announce collaboration LEGO and Train World.

Viacom International (Comedy Central 24H)

Organisation of a launch PR event for Comedy Central 24H. Journalists and influencers were brought to a loft in Antwerp. A press conference was held, followed by interviews, a workshop cartoon design and cartoonist Jeroom was present to answer questions about his TripTank adventure.

Hasbro (Bring Home The Fun)

Toys and entertainment company Hasbro launched a campaign that empowers parents and children during lockdown 2020: Bring Home The Fun.
We developed a PR and influencer campaign that provides parents with tips and assets to keep kids entertained at home in a fun way.

Viacom International (Comedy Central, The Roast of)

To announce the Roast of Justin Bieber, we organised an editorial tour with a food truck selling ... roasted hamburgers.

Dobble

Online blog event with Heidi Van Tielen and Fanny Jandrain to present the new board game Dobble Belgium to media and influencers.

Bugs Bunny 80 years

PR & influencer campaign to celebrate the 80th Anniversary of Bugs Bunny Looney Tunes in Belgium. What's Up Doc?

MTV

MTV-interviews Holly Hagan, influencer and Geordie Shore participant.

A.Vogel

PR stunt: on the 'Day of the Sleep', we installed a bedroom in the Central station of Brussels where Martine Prenen, a health coach and tv celeb invited people to take pictures with her.

Sony PlayStation

Launch PR campaign Horizon Forbidden West. Creator and YouTube Henk Rijckaert recreated a machine from the game in a fantastic diorama.

VIACOM (MTV)

Press event and branding via influencers: media and influencer launch event Ex on The Beach Double Dutch S2.

Media relations InterClassics Brussels fairs

Inviting automotive media to Opening Night and press support during the fair at Brussels Expo

Tourism workshops Sri Lanka

Organizing PR workshops to promote tourism in Sri Lanka: inviting travel organizations, media and bloggers

Sony PlayStation

ABCommunication conducted a treasure hunt with life-size flowers from the game Horizon Forbidden West across the country, announced by a targeted PR and influencer strategy.

Mijn Eerste 18 jaar (TDM Publishing)

Belgian launch of the 'Mijn Eerste 18 Jaar' book series with a press conference, interviews, influencer program

Osmo

Experience event at Speelgoedmuseum to test educational software for kids. We invited mom influencers and kids media.

Sony PlayStation

We organized a creative PR campaign for Sony PlayStation to highlight the release of God of War Ragnarök - a PS5 game centered on Nordic mythology - and to delight the community with an interactive mystery action. The main component was a search for 6 rune stones scattered throughout the Benelux.

more public relation cases !

Social media and Influencer marketing

ALDI Belgium

A creative influencer activation to get inspiration for the holiday season 2020 with ALDI's delicious party product range through influencers and Famous Belgians. The Secret X-mas dinner was prepared by a well-known chef from Flanders and Wallonia and delivered in a luxurious gift box. Then a whole teaser and reveal process unfolded online to find out who was behind the secret X-mas dinner.

Sony

Creation of the French-speaking Belgian page and continued management of the page (content creation and scheduling, conversation management).

Victoria Benelux online blogevent

We came up with a digital afterwork meeting for fashion influencers to present the new winter collection. An aperobox was sent in advance. Miss Belgium 2020 Celine Van Ouytsel presented the online show.

Sony

Creative branded content concept: setting up an Airbnb apartment during the last two weeks of December, complete with a full range of games and ad hoc hardware, and renting the room on a night basis for a group of 4 friends. Youtube stars shared content on Instagram and YouTube.

Crayola Benelux

PR and social influencer campaign to promote Washimals and Glitterdots as the ultimate kids gift in the holiday season 2020.

Viacom International

Seeding viral video of 'We know drama' stunt as a parody to highlight the launch of Comedy Central in Belgium, shared by social media influencers.

Gamefestival Playtime 20.20. Brugge

Influencer content with giveaway to promote the festival. We selected gaming streamers to drop content about the festival.

Influencers for online tv concept

PR agency ABCommunication was asked to arrange a vlogger and several guests that fitted in the internet show PlayStation Plus Challenges with social media plan. We engaged Ergin (Achterklap) as presentor and the celeb influentials Adil el Arbi (film director), Gers Pardoel (rapper), Wolfgang Reip (racer) and Tuur Dierckx (football player).

Disney

Video social influencer X-Men: Apocalypse with interview cast. Made by vlogger Up2D8.

X-OATS

Influencer campaign for the release of the new breakfast shake X-OATS

Visit Brussels

Youtube and Instagram influencers create content about studying in Brussels.

Lays

Video social influencer Lays football campaign.

Oxfam #FaireKoffieSwitch

We developed an influencer campaign to promote Oxfam's fair trade coffee. They first did a taste test and then called on their followers to make 'the coffee switch' to fair coffee. And tasty :-)

Influencer marketing Guts & Gusto

TikTok campaign by content creator Angela Jakaj.

Instagram influencer campaign Victoria jewels

We selected lifestyle influencers and developed several themed concepts and online events to show the new jewel collections.

PlayStation Retrogaming event

24 years after the very first PlayStation console was released, Sony decided to introduce us to the PlayStation Classic. 4 times smaller than its iconic predecessor.

The Retrogaming event was organized for the real gamers among us.
20 classic games were brought back to life on the miniature console, going from Tekken 3 to Final Fantasy Vll and Grand Theft Auto.

Pure nostalgia!

PlayLink pajama party

Influencers were invited to join us at our PlayStation pajama party.
Gaming all night long with friends, food and fun PlayLink-games!

Yakult influencer campaign

Some influencers were selected to create a campaign with Yakult, a healthy drink from Japan since 1995.

PSVR2

PR and influencer campaign release PSVR2 for PS5

more Influencer marketing cases !

Clients

trusted by world strongest brands

Currently having fun with these clients

Influencer sign up

Join ABCs Influencer network and maybe you will be selected to create content for the brands you like.Receive products for review and be the first to test them before they are on sale, get invited for community events or parties, organise competitions on your networks, ...Entertain your followers in the most enjoyable way!

get in touch

contact

Tel 0032 (0) 16 82 01 89
wim[@]abcommunication.be