We've been telling memorable brand stories for almost 25 years and have established a proven reputation for delivering cost effective, creative and laser focused PR and social media solutions. We continue to innovate. Crazy enough to believe that we can change the traditional PR model. By organising next generation, content driven influencer campaigns, experimental PR stunts and experience events for media and communities. We fuse PR, social media and influencer plans to offer full coverage in media and on social networks. Not too much expensive words, but to the point and result driven. If required, we rely on partner agencies in other countries to offer an international approach.
Here is everything you need in a next-gen PR-agency
Media contacts and influencers were invited to an indoor skydive wind tunnel. After presentations and interviews, journalists and present influencers could test the game while skydiving.
For the launch of the videogame The Order: 1886, we organized an experience event in the gloomy Cureghem cellars, with inspired acts from actors as well as a live street artist performance. This event generated a lot of press and social media content.
Based on the “butterfly effect”, one of the game’s primary features, journalists and influencers were invited to a thriller public relations event where their decisions had an influence on the rest of their tour. Very good reactions and lots of coverage in social media as well. Youtube and Instagram influencers were invited to create content on their social media channels.Watch Video
Organisation of a launch PR event for Comedy Central 24H. Journalists and influencers were brought to a loft in Antwerp. A press conference was held, followed by interviews, a workshop cartoon design and cartoonist Jeroom was present to answer questions about his TripTank adventure.
Design hotel suite for the launch of PlayStation 4, where journalists and influencers could test the new console in an informal environment.
A Spider-Man freerunner climbed buildings and monuments in Brussels and Antwerp. These stunts went along with a consumer and media event and social media pictures concept.
PR stunt: on the 'Day of the Sleep', we installed a bedroom in the Central station of Brussels where Martine Prenen, a health coach and tv celeb invited people to take pictures with her.
Creation of the French-speaking Belgian page and continued management of the page (content creation and scheduling, conversation management)Open Website
Organisation of a tailor-made bloggers event for fashionista's to get to know Wolky (better). Also, Instagram influencers could test the shoes, watch the new collections and order a pair if they'd like.
Creative branded content:
We were asked to find Belgian influencers to promote Sony's ultimate gaming room.
Concept: setting up an AirBNB apartment during the last two weeks of December, complete with a full range of games and ad hoc hardware, and renting the room on a night basis for a group of 4 friends. Youtube stars shared content on Instagram and Youtube.
We developed a social influencer campaign and surprise kits were send to famous footballplayers, who would then post about it on their social media channels, e.g. Instagram and Facebook posts.
Media and influencer activation: journalists, the comedian Michael Van Peel and entertainment vlogger Ergin (Achterklap) were invited to be present at The Daily Show with Trevor Noah.Watch Video
Seeding viral video of 'We know drama' stunt as a parody to highlight the launch of Comedy Central in Belgium, shared by social media influencers.Watch Video
Branded content: dedicated Web soap on Youtube to promote family gaming with famous actors like Axel Daeselaire.Watch Video
Currently having fun with these clients
A well-balanced, flexible team of highly trained communication people is permanently ready to create the ABC of all communication tools for you. We have experienced advisors and PR addicts as well as a social native French speaking media specialist, available for quick translations and for having our eyes and ears in the Belgian French market.
Our freelancers pool contain the very best.
Join ABCs Influencer network and maybe you will be selected to create content for the brands you like.Receive products for review and be the first to test them before they are on sale, get invited for community events or parties, organise competitions on your networks, ...Entertain your followers in the most enjoyable way!