Journalists need a good story that is newsworthy, relevant and topical. Creative free publicity, that’s what we aim for. We are constantly seeking for themes, juicy PR stories and surprising point of views in order to inform the press in an original manner and to rouse their interest in the products or services of our clients.
In these times, the market is constantly changing and so is your target audience. Is your PR approach still future proof? We’re moving toward more agile, customized PR. More conceptual. PR actions that directly engage the community such as experience events. We developed a success model based on news value and emotion. Where both come together, that’s where the magic happens.
Do you want to update your PR strategy? Just drop us a line.