How to plan a successful product launch using PR?

Before the launch: start the online brand story

8 months before the launch: build credibility

7 months before the launch: define the role of PR 

6 months before launch: competition analysis

5 months before launch: define PR target group

3 months before launch: an announcement

2 months before the launch: teasing

1 month before the launch: start the review process

2 weeks before the launch: a big splash, the heart of the campaign

Week of release and release day

After release: keep providing news and collect data