Public relations cases
PR-agency ABCommunication has a lot of experience in entertainment, lifestyle, food and tourism. Developing and maintaining priveleged and personal contacts with journalists is our key to success.
Universal Music
PR campaign to promote Mark Ambor’s tour and the release of his new single Who Knows in the Benelux.
Côte d'Or
PR campaign for the market introduction of Côte d'Or bakery products in Belgium and the Netherlands.
Sony PlayStation
Creating an iconic pop culture event for the launch of Marvel's Spider-Man 2 on PlayStation 5.
LEGO
A conceptual PR campaign with a real train journey to promote LEGO trains.
Vegan Street Festival
PR campaign to raise awareness of the festival and inspire people to make sustainable choices.
Sony PlayStation (PS5 launch)
PR and creator campaign for the launch of PS5, one of the most successful entertainment products of all time.
XGIMI
Belgian introduction of the home entertainment projector brand XGIMI. Extended review program in tech and lifestyle media
Sony PlayStation
Launch Gran Turismo 7: Jeroom interview about his livery and his passion for shiny cars.
Victoria Benelux
Tailor-made PR, events and creator marketing to make a jewellery brand future-proof.
Comedy Central
PR event for tv channel Comedy Central. Press conference followed by interviews, content creation and a workshop cartoon design with Jeroom.
Hasbro
We developed a PR and influencer campaign for Hasbro that provides parents with tips to keep kids entertained at home in a fun way.
Comedy Central (The Roast of Justin Bieber)
To announce the Roast of Justin Bieber, we organised an editorial tour with a food truck selling ... roasted hamburgers.
Asmodee (Dobble)
Online blog event with Heidi Van Tielen and Fanny Jandrain to present the new board game Dobble Belgium to media and influencers.
A.Vogel
PR stunt on the 'Day of Sleep', we installed a bedroom in the Central station of Brussels where a tv celeb invited people 'to go to bed with her'.
Sony PlayStation
Launch PR campaign Horizon Forbidden West. Creator Henk Rijckaert recreated a machine from the game in a fantastic diorama.
MTV
Press event and branding via influencers: media and influencer launch event Ex on The Beach Double Dutch S2.
InterClassics Brussels fair
Inviting automotive media to Opening Night and press support during the fair at Brussels Expo.
Tourism Sri Lanka
Organizing PR workshops to promote tourism in Sri Lanka: inviting travel organizations, media and bloggers.
Sony PlayStation
Treasure hunt with life-size flowers from the game Horizon Forbidden West across the country, announced by a targeted PR and influencer strategy.
Mijn Eerste 18 jaar (TDM Publishing)
Belgian launch of the 'Mijn Eerste 18 Jaar' book series with a press conference, interviews, influencer program.
Osmo
Experience event at Speelgoedmuseum to test educational software for kids. We invited mom influencers and kids media.
Member of PR:E network as the Benelux agency
We believe global brands need local insights.
PR:E is an exclusive network of acclaimed, independent agencies operating in Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón) and the UK (DawBell) that specialise in engaging and aligning artists and brands with popular culture.